Young woman with brown hair wearing a dark denim jacket over a white lace top and shorts, standing against a plain off-white background.

ABOUT - LANE -

ABOUT - LANE -

LANE is your shortcut to chic

Our pieces can be paired together effortlessly to provide an easy and efficient way to get dressed in the morning, whether you are going to class or to the office.

LANE, founded by Avery Lane, was created with girls in mind. Avery noticed that she had WAY too many clothes (she literally had 4 closets) and wanted to find some timeless basics to simplify creating chic outfits.

So, Avery began scheming and made a blueprint for her ideal capsule wardrobe. Once she knew what kind of pieces she wanted, she couldn’t find anything like them. So, she met with vendors and found a way to create the perfect capsule wardrobe.

She wanted to be able to share the same template and pieces with girls who were also struggling to find basics that could all be seamlessly paired together, which is exactly how LANE was born.

meet the team

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meet the team |

A black and white portrait of a woman with long, wavy hair, smiling gently, resting her chin on her hand with a ring on her finger, in front of a wooden background.
Black and white photo of a smiling young woman with wavy hair, wearing a sleeveless denim vest and jeans, standing against a plain background.

meet macey

Macey serves as our head of marketing. She specializes in coordinating events, creating packaging that feels like opening up a present (iykyk), and planning for upcoming drops.

A woman with long dark hair, wearing hoop earrings and a white loose shirt, standing with her hand on her hip in front of a plain wall.

meet carli

Carli is over the LANE socials (this is your sign to follow us on TikTok and Instagram!!)

Carli is the girl behind the curtain when it comes to reels, posts, stories, and new drop info!

the team !!

the team !!

Woman adjusting a black garment bag on a mannequin, positioned against a plain white wall.
A woman smiling and holding a coffee cup in front of a clothing rack filled with various garments, in a room with a plain wall.
Woman organizing clothes on a rack for a brand that is about to launch. She is getting products ready for launch day.
A young woman shopping for clothes, holding a gray T-shirt on a hanger, standing in front of a rack filled with various garments. She is wearing a sleeveless top and jeans, with medium-length dark hair, and appears to be looking at something off-camera.